There are several ways to win customer loyalty, and aluminum signs can help do that! But that’s not all they can do.
Custom aluminum signs make your company or business memorable.
Get creative with your branding. When using custom outdoor metal signs, people will get to know more about you before they even walk in the door. Aluminum signs make you stand out.
Customers are impressed by a well put together business.
Engage with your customers on a deep visual and branded message. When you create custom printed aluminum signs, you can feature the benefits to your clients.
If you have a ratty looking aluminum sign out front, you’ll look unprofessional. People lean toward clean, professional businesses. Good quality advertising is key.
When you create a custom metal yard sign or other types of custom cut aluminum signs — you know they will last. You will establish your credibility with classy branding for years to come.
Using aluminum signs ensures your message will last through any kind of weather. You can buy once and not think about your custom outdoor metal sign. They’re durable. Think parking lot signs.
Make your custom printed aluminum signs personal to create a relationship.
Using the words you, we, and us in your custom cut aluminum sign will make your customers feel more connected. When you use these types of words, they’ll feel like you are speaking to them.
When they read their words your business will be like an old friend. Also, treat your customers like old friends.
Your custom cut aluminum signs can say things like:
We’re so glad you stopped by! (This can be placed inside your door when you’re open)
Thank you for making a difference by shopping fair trade!
We appreciate you. Thank you for shopping local!
Congratulations, you made it out of bed (funny for a coffee shop).
These kinds of words build connection and trust with your customers. You can also be entertaining and clever with your metal signs for business.
Being unique helps you create loyal customers. When people like and trust you, they become part of your tribe even with simple metal lettering.
Build your tribe with aluminum signs, (or any kind of signs!)
People love sports, politics and certain businesses because it makes them part of something bigger. People want to feel special and in a group.
Once someone is loyal to your brand, most of them will stay there. According to Business Wire, 82% of U.S. adults stay loyal to brands.
Not only do they want to feel special (with the words on your sign). They want to feel good about buying your services or products.
Establish an emotional connection with your advertising
You can tap into the emotional parts of people’s brains when you create advertising on custom metal yard signs. Feather banners and vinyl banners work too for different purposes.
If you say you’re going to donate part of your proceeds to your favorite charity on your sign, this is a good thing. Customers will be part of the good vibes.
The person buying your products will feel good for the rest of the day. Because one of their dollars with toward something good. With little or no effort.
Creating goodwill makes your business impressive!
Especially when you make it easy for someone to feel good about their purchase. If your customer base is eco-savvy and you sell green products customers will feel good about helping the planet.
If you run a bank and have an aluminum sign with the right words, your customers will feel good about giving you their money.
You can use emotionally engaging words on your aluminum signs for advertising.
A financial investor would use words like income-boosting, nest egg, and rapid growth. Let’s say you have a clothing store. You can use words like hottest trends, sexy, and affordable.
If you have a pizza shop put words like mouth-watering, hot and fast delivery on your aluminum signs. Have an ad agency? Try these kinds of words: Full service, done-for-you, results-driven, and proven.
See how these kinds of words create a picture in your mind? You can do the same thing with potential customers. It’s not that hard. You can do the same thing with your words on your signage.
If you’re not sure how to write well, hire a copywriter. They can help you create engaging words that make people want to connect with your business. Thee words can be on your custom cut aluminum signs or any advertising.
Create the right message for the right person.
Know who your customers are before you create your custom metal yard signs or indoor aluminum signs. Pretend you’re selling a fast car.
The words you use to sell to a mom is much different than the words you would use in the bachelor market. Moms want to see safe, roomy, all-wheel-drive, and comfortable.
As opposed to a single 30-year-old guy buying a car. He wants to see words like sleek, sporty, fast and powerful. People like to buy things that make them feel something.
Guide them with customer empowerment techniques.
When people buy something, it’s because it makes them feel something. They think it will make their life easier, or they will look cool or feel good about it.
Outdoor aluminum signs also make your business life easier!
When you guide your customers with your outdoor signage, it will help bring in more traffic. This is a great benefit when you are busy running your business. Instead of using temporary signs, outdoor aluminum signs make your business shine. Literally! Metal is impressive for any company out there.
Large custom aluminum signs are an easy way to attract attention
When you have a business far away from traffic, I say the bigger, the better! As long as your sign is within your city’s signage code. Check with your Main St associate or call the Court House to get connected with the right office. When you spend your hard-earned money on signage, we want it to work for you — not the other way around!
Custom printed aluminum signs can not only be shiny, but they can also burst with color
With our CMYK durable printed inks, your logo, slogan, word or any other graphic will last long and be colorful to boot. Even if you use a pure black contrasting color against the aluminum sign, this makes it very noticeable. If it is in alignment with your business branding use up to three complementary colors. Keep all of your branding consistent whether it’s on an outside or inside the sign.
Metal business signs outdoor will be the first thing your potential customers will notice
When you show off your class with your strong branding people will know you mean business. Nothing screams “Do business with us because we mean business and will do the job the right way!” like a professional grade metal business sign outdoors.
In conclusion, use your advertising the right way to look professional and engage with people’s hearts at the same time, so they want to buy. Sell things you feel good about and your business will soar! You can also get Dibond signs on a dime!