A custom step and repeat banner effectively:
Creates an ideal background for featured speakers
Produces an eye-catching backdrop for a product launch
Screens an eyesore and turn it into an attraction
Provides a red carpet banner backdrop
Forms memorable trade show booth displays
Creates a fun activity for guests to take selfies
A step and repeat photo backdrop creates an ideal photo opportunity for guests, clients, and customers to feel like celebrities and have their pictures taken. The colorful backdrop prominently and repeatedly displays your company name and logo or the event’s logo, so it appears in any photographs.
Step and repeat banners are seem natural for red carpet events and press conferences. But they provide exceptional value for a wide range of occasions. In addition to trade show booth displays, consider using a red carpet banner to elevate any of the following occasions:
Providing a step and repeat banner featuring a sponsor is an excellent way to demonstrate appreciation for the financial support — and gain support for the future!
If you are tasked with finding sponsors or donations for a sports team, charitable organization, or community theater group, offering to post a custom printed step and repeat backdrop that features the sponsor’s logo and name will seal the deal. A line in a program is easily overlooked. But adding the sponsor’s name and logo to the photo backdrop ensures it will be seen and remembered by all who attend.
Step and repeat banners are highly versatile and equally effective indoors as outdoors. Depending on your needs, choose a banner to be hung on a wall, or one with a self-supporting stand, like our roll-up banners.
You’ve decided to custom print a step and repeat banner for your big event. Your next consideration is what size banner you should choose. To determine what size step and repeat banner to print, consider the event location and the number of people you expect to participate. If the venue is small, choose a banner to fit. But, if you plan to place the banner in front of something you’d like to hide, determine the size of the eyesore to be sure the banner size is up to the job.
Based on your event, do you anticipate individuals, couples, or large groups to use the step and repeat photo backdrop? This will also help to determine the best size banner for your needs. A banner measuring 8 feet high by 5 feet wide is good for an individual or a couple. It allows sufficient printed logos to appear around the people in the photograph, without the banner’s edges showing in the shot. A step and repeat banner that is 8’x8’ accommodates three people comfortably, 8’x10’ for four people, 8’x’12’ for five people, and so on.
Step and repeat banners elevate your branding like no other marketing, with photographs being widely shared. Invest in a seamless banner to ensure you will love the resulting photographs. A seam through the banner is distracting no matter how well it is done.
The logos or graphics used are the most essential part of the step and repeat backdrop’s design. If the banner represents a single company, you might use the corporate logo and the company name, repeated, for the banner’s design. In the case of two or more companies, try to keep the design to a maximum of 4-5 logos or graphics; otherwise, the banner will look too busy.
Be sure that the logo or graphic can be easily read and understood from some distance. In general, the logos or graphics for step and repeat banners should be sized between 9 to 11 inches in height and width. Some logos can work scaled down to 5-6 inches, but any smaller, they will lose impact. Also, it is important to leave sufficient blank space around each logo or graphic so the overall look does not become too busy or messy.
When a step and repeat banner is celebrating a graduation or a wedding, you may choose to use the names and dates repeated across the banner in place of a logo. Consider a fun font or adding a graphic like a cap and tassel or interlocking hearts or rings to tie into the event’s theme.
Printmoz is your one-stop shop for custom step and repeat banner design online. With Printmoz, you’ll receive top-quality production for direct-to-customer wholesale pricing and a super-fast turnaround, guaranteed.
No matter what industry you are in, chances are you have at one point or another considered going to a tradeshow. Perhaps nothing is more emblematic of a trade show than the thought of a booth display. This ten foot by ten foot space – or twenty by twenty if your company is willing to shell out the big bucks – is your little castle on the floor of the convention. Your sales team are the masters of this hundred square foot space, and making it look appealing to a passerby is their chief goal for the next few days.
A big part of this is the backdrop. There are a number of different types of backdrops to choose from, but one of the most well known and most useful is the step and repeat vinyl banner. These are several feet tall, either sitting against a wall or freestanding against which individuals can take pictures and pose. They often are printed with a tiny logo for the company repeating in some kind of pattern across their face. Of course, trade shows aren’t the only use for these banners. They can also be used at reception events, product demos, grand openings, and any other sort of get together where photography is to be expected.
If you are willing to invest a little more money in your initial purchase, you can get step and repeat banners made out of a more durable material like fabric for two to three times the price of a vinyl banner. These banners take more time and labor to produce, but you are paying for a product that will last longer and look nicer in the long run. The finishing process for vinyl banners means that they can often appear as though they have bleed or blurred up close. This is due to the thin plastic sheets that often adorn their outside, protecting them from damage.
Most fabric banners are created with a process called dye sublimation. This process involves taking a water based dye and turning it into a gas. This gas is then bonded with the fabric and polymers in the banner in order to create an image that will never wash out since it is bonded into the material itself (source). So, while you will pay a few hundred to a few thousand dollars more and wait a little while longer for fabric step and repeat banners, you will get a product that lasts longer and looks more professional.
Of course, not every step and repeat will be made the same size. The price of the banner you select is heavily dependent on the size thereof. Depending on the event you are purchasing for, you may want to get a larger banner. Since these banners are primarily used for decoration and as a space to take photos in front of, think of the number of people you will need to squeeze into any given photo. If you are having a large event with more than six people, you ought to consider an 20x8 or even an 40x8 banner. A 20x8 banner is able to comfortably fit about ten people in front of it for pictures, and an 40x8 can do twice this. This kind of size is ideal for product launches and releases or major grand opening where you will want to fit your entire team in front of the banner for a photo opportunity.
You can fit your entire team in the photo (especially if you have multiple rows)
You won’t be squeezed for space in the image and won’t have to worry about the edges of the banner in pictures
They are impressive! Imagine walking into a conference room or other event with a huge branded banner.
It’s usually better to have too large of a banner than too small – if you need it for a future event, it’s nice not to have to rebuy because your team has grown since the last time you used it
They are easier to transport and fit in small spaces – sometimes it is just impossible to bring a large banner with you
You don’t want the backdrop to be the main focus – perhaps you or a colleague is giving a speech on the mainstage. You don’t want this overshadowed by a huge banner off to the side meant for pictures after the event.
Smaller banners often come with a smaller price tag
The most common backdrop sizes measure in the middle, somewhere between the small banners and the large banners we have discussed. These common sizes in the industry would include 8x8', 8x12', and 8x15'. All of these can be had at a reasonable price and shipped to your business somewhat quickly. They don’t come with the logistical issues of larger banners but still provide that wow factor that might be missing from a smaller banner.
Once again, there is no single ‘right’ banner size for any event. You must determine with your team what is best for your specific situation. However, these are the sizes that have become standard in the industry. They are what you will often see if you go to an event and have earned their place there for a reason.
8x5' 1-2 people
8x8' 1-4 people
8x10' 1-5 people
8x12' 1-6 people
8x15' 1-8 people
8x20' 1-10 people
We’ve discussed above the countless uses for custom step and repeat backdrops, but how should you customize it? There are as many options as there are uses. The most common choice is to place your logo or brand name on the banner. As their name suggests, custom step and repeats involve the same image repeating hundreds of times across the surface of the banner. Since they will be the backdrop for many photos, it makes sense why so many choose to have their logos here.
However, there are other choices as well. If you are doing a product launch you might choose to have an image of the product repeating across your custom backdrop banner. When the banner shows up in photos and on social media this will help viewers to understand what the event was about.
Of course, the image on the banner is not the only design consideration you have. You also must consider color. The custom step and repeat backdrop needs to be colored in a way that fits both the image on it and the event that it is being used for. Consulting with a graphic designer is not a bad idea for this decision. Just make sure you don’t choose colors that conflict with each other!
Trade shows are a make or break time for any business. You’ve spend thousands of dollars flying your team out to the location, a few more thousand putting them up in a nice hotel and buying tickets. You cannot afford for the tradeshow not to go your way. And every other company there is going to be thinking the same thing.
You need to have the flashiest booth that draws in all the passerby. Attendees are going to be making a split second decision on whether or not to stop in and talk with your team, and that decision is by and large informed by visuals – how does your booth look? For this reason, you need an impressive step and repeat backdrop that will draw them in and give your team a chance to make a lasting impression.
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