Retail Signs

What is Retail Signage?

Retail signage (or "Retail Signs") includes all signs and signage types needed to communicate messaging for your retail shop or storefront effectively. This type provides directional signage and promotion boards to exterior signage with the business's logo and any other effective means of advertising. Retail store signage is inexpensive to advertise your business, communicate promotional offerings and make a great first impression. Store signs are an essential form of communication for any business and can be a great way of attracting customers. Placing signs in and around your retail location will jump-start your business, attracting potential foot traffic and shoppers and increasing sales and profits. Use retail signage for branding storefronts, brick-and-mortar retail stores, restaurants, offices, buildings, apartments, events, grand openings, and more.

Unique & Attention-Grabbing Retail Store Signs

In today's fast-paced world, we have one chance to set the tone for a first impression. Whether your business is on a busy highway or a quiet city street, you'll need eye-catching retail store signs. Effectively drawing and directing traffic flow in and through your sales floor is an art form that can confuse anyone. To efficiently aid customers and navigate them properly through your store safely and effectively, you must first learn about different types of retail signage and how to use them effectively while attracting customers.

In-Store Signage

Use in-store signs to create attractive merchandising and brand recognition so your customers won't forget your offers, be unique, and not be afraid to let your business stand out. In-store signs help shoppers find the products they need, encourage impulsive buying, and potentially influence shopping behaviors leading to a return on investment. Sign types include:

• Sign cards

• Sign frames and stands

• Poster signs

Outdoor Signage

Use outdoor signage to promote your stores' sales and promotional offers while creating an inviting feel and the brand awareness your business deserves. Exterior signs are the first thing customers see and correctly set expectations for what they might find once they enter. These signs come in many forms, such as perforated window signs, vinyl banners, and sidewalk signs to generate walk-by and drive-by traffic.

Shelving Signage

Many retailers use a variety of signs to influence customers to make a purchase. These signs include; store aisle markers, retail sign holders, and channel strips, also known as rail strips or shelf strips.

Additional sign types include;

• Tabletop signs

• Point of purchase displays

• Shelve sign holders

The Purpose of Store Signage

The three general purposes of store signs are advertising and marketing, attracting customers and foot traffic, guiding customers in-store, and sometimes notifying them of store policies.

Advertising and Marketing

Signs are used to market and advertise your services to your customer base. Large retail signs like billboards help small businesses stand out, generate pedestrian traffic, and catch drivers' attention. Additional signs are used for parking, regulatory signage, point of purchase signs, sign holders, and table tents.

Attracting Customers and Foot Traffic

Retail signs are the most critical type of sign a business can have. It's the only means a business has to effectively announce its brand to potential customers making your business stand out from the competition. Use window graphics and sidewalk signs to give the customer just enough information to spark interest as to what they might find inside.

Guiding Customers In-Store

Retail wayfinding signs refer to a stores visual graphics and merchandising to help customers find what they are looking for. These signs help visitors navigate the sales floor and offer them a better shopping experience.

Benefits of Signage For Retail

Using signage has three main benefits: It's a cost-effective marketing tool, makes for easy communication with customers, and hopefully, it brings increased sales.

Communication with Customers

Customers are visual learners, and whether they believe it or not, most will make decisions based on the visual merchandising and messaging on your signage. Make your message clear, direct, and to the point. Use bold text and fonts that customers can read from a distance. Always highlight your name, logo, and brand.

Cost-Effective Marketing Tool

Catch the attention of customers with themed product displays and matching graphics. Use our online design tool to create professional, consistent designs across multiple printed products.

Increased Sales

Improve your shoppers' experience and let your signage lead the way. One way is to help customers navigate the sales floor. Whether you're guiding them to the correct department, locating bathrooms, or indicating where to checkout, retail store signage can help your customers move in the right direction.

Why Choose Printmoz For Your Retail Displays

Retail Store Sign Types