5 Great Tips for Designing Your Retractable Banner Stand

Banners/08.04.2018
A lot of promotion methods come and go, but there are some that have remained on trend through the ages – like the use of roll up banner stands. Retractable banners, if well-designed, professional and well placed, can be tremendously effective in promoting your brand and communicating your core business message. To make the most of roll-up banner stands, there are a few best practices to follow. Here are five.

1. Start by identifying your main objective

What purpose do you want the banner to fulfill: promote your brand? Introduce a new product or service to the market? Publicize an ongoing promotion? Carefully think through the exact aim of creating the banner, then set it aside specifically for that purpose.

2. Keep the message concise, with the main information at the top

Potential customers should be able to capture the message on your banner with a single sweep of their eyes. By nature, most people won’t have the patience to process marketing information with a lot of text or detail. Placing the main message or hook at the top makes it easy for your audiences to see it first, and conciseness enables them to process the message instantaneously.

3. Use your brand colors and include your logo and contact details

Branding details like the colors, logo, and strapline express the unique personality of your brand. Be sure to include them on your retractable banner to be consistent with your other marketing materials. Additionally, it is important to include your contact details so that prospects can easily use them to get in touch with you.

4. Build a call-to-action into the design

Be sure to tie up the value proposition on your banner with a clever suggestion of what action the audiences should take, such as uploading their artwork on your website for printing.

5. Choose a strategic location

Eventually, you’ll have to place the banner someplace for people to read the message on it. Ideally, you should place it at the entrance or at some strategic location where potential customers can easily see it. If everything is done correctly, the effective use of roll-up banners can grow your brand and increase sales significantly.

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      • Thanks for explaining how a good retractable banner stand can be made. You mentioned you should try to keep the message concise so people can get the message in a single sweep. It sounds important to test your banner before then so you can figure out how simple you can make it.

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              • I totally agree when you said that the location where the banner should stand must be somewhere that the people can easily see. I will keep that in mind since we will be putting up banners once we bought stands or holder for them. This will be for the garage sale that we will be having by the end of this month since we will be moving to another country to be with my dad.

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                • I like your suggestion about placing the main message or hook at the top to make it easy for your audience to see it first. I am looking for a place to design my banner and provide a banner stand. I will make sure to keep this tip in mind in my search.

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                  • You made a great point about keeping the message concise so that a potential customer can capture it with a single sweep of the eyes. My husband is looking for new ways to market his business based here in Brisbane and he asked for my help finding tips. We will be sure to keep these tips in mind as we search for a professional to help him get retractable banners.

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