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5 Great Tips for Designing Your Retractable Banner Stand

retractable banner stand
A lot of promotion methods come and go, but there are some that have remained on trend through the ages – like the use of roll up banner stands. Retractable banners, if well-designed, professional and well placed, can be tremendously effective in promoting your brand and communicating your core business message. To make the most of roll-up banner stands, there are a few best practices to follow. Here are five.

1. Start by identifying your main objective

What purpose do you want the banner to fulfill: promote your brand? Introduce a new product or service to the market? Publicize an ongoing promotion? Carefully think through the exact aim of creating the banner, then set it aside specifically for that purpose.

2. Keep the message concise, with the main information at the top

Potential customers should be able to capture the message on your banner with a single sweep of their eyes. By nature, most people won’t have the patience to process marketing information with a lot of text or detail. Placing the main message or hook at the top makes it easy for your audiences to see it first, and conciseness enables them to process the message instantaneously.

3. Use your brand colors and include your logo and contact details

Branding details like the colors, logo, and strapline express the unique personality of your brand. Be sure to include them on your retractable banner to be consistent with your other marketing materials. Additionally, it is important to include your contact details so that prospects can easily use them to get in touch with you.

4. Build a call-to-action into the design

Be sure to tie up the value proposition on your banner with a clever suggestion of what action the audiences should take, such as uploading their artwork on your website for printing.

5. Choose a strategic location

Eventually, you’ll have to place the banner someplace for people to read the message on it. Ideally, you should place it at the entrance or at some strategic location where potential customers can easily see it. If everything is done correctly, the effective use of roll-up banners can grow your brand and increase sales significantly.

Frequently asked Questions

A roll up banner stand is another name for the retractable banner stands. Roll up banner stands come in a small carrying case and can be set up in minutes. Retractable banner stands are the number one choice for trade show advertising because they are portable and get your product or message out in front of your potential clients. Roll up banners can be pulled up into place and stand as tall as 88". 
Retractable banners come in three sizes; 33.5" x 72", 33.5" x 80" and 33.5" x 88". Our economy retractable banner stand is a great economical choice. You can't go wrong with these trade show banner stands that literally can stop traffic in it's tracks. Even though these banner stands are big, they can easily squeeze into their small carrying case and be placed anywhere. 
Yes you can change out the banners in a retractable banner stand. Do you have a new event coming up and need to change up your message? No problem! In just a few easy steps you can remove the roll up banner material and put a new one in. 
If you want to grab attention with your retractable banner stand there are some easy tips to follow. First, make sure your font is easy to read and large enough to see from a distance. Script text looks nice on an invitation but is difficult to read on a large sign. So stick with a simple block type text. Next make sure you have your logo or a nice full color image big enough to stand out. The first thing potential customers want to know is who you are, the second thing is what are you offering. So be sure and answer those two questions on your retractable banner. "The Coffee Shop: FREE cup of coffee!". That's sure to grab their attention!
Storing a retractable banner stand is easy with the carrying case that it comes with. The carrying case is small and lightweight and the retractable banner stand slides right into it. Once you pull the banner stand out of the case you can just pull the top of the banner stand up until it locks into place (anywhere between 72" and 88"). When you are done with the banner stand, simply unlock the banner stand and push the banner down into the stand and slide it back into the case. 
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