5 Great Tips for Designing Your Retractable Banner Stand
A lot of promotion methods come and go, but there are some that have remained on trend through the ages – like the use of roll up banner stands. Retractable banners, if well-designed, professional and well placed, can be tremendously effective in promoting your brand and communicating your core business message. To make the most of roll-up banner stands, there are a few best practices to follow. Here are five.
1. Start by identifying your main objective
What purpose do you want the banner to fulfill: promote your brand? Introduce a new product or service to the market? Publicize an ongoing promotion? Carefully think through the exact aim of creating the banner, then set it aside specifically for that purpose.
2. Keep the message concise, with the main information at the top
Potential customers should be able to capture the message on your banner with a single sweep of their eyes. By nature, most people won’t have the patience to process marketing information with a lot of text or detail. Placing the main message or hook at the top makes it easy for your audiences to see it first, and conciseness enables them to process the message instantaneously.
3. Use your brand colors and include your logo and contact details
Branding details like the colors, logo, and strapline express the unique personality of your brand. Be sure to include them on your retractable banner to be consistent with your other marketing materials. Additionally, it is important to include your contact details so that prospects can easily use them to get in touch with you.
4. Build a call-to-action into the design
Be sure to tie up the value proposition on your banner with a clever suggestion of what action the audiences should take, such as uploading their artwork
on your website for printing.
5. Choose a strategic location
Eventually, you’ll have to place the banner someplace for people to read the message on it. Ideally, you should place it at the entrance or at some strategic location where potential customers can easily see it. If everything is done correctly, the effective use of roll-up banners can grow your brand and increase sales significantly.