Every real estate agent has to engage in street canvassing in order to grow business. Each agent will do it differently – all depending on personality, on professional training. The ultimate objective with canvassing is to get that sales appointment. The initial contact is valuable – it might set the stage for some future opportunity. To be sure, there’s no shortage of canvassing tips out there. It seems that every business type has a proven selling technique or method. Truth is, not every approach will work for every agent. Not every selling technique will work with a prospective client. The idea of street canvassing is to get leads. And for many agents, the biggest question to answer is how to get more leads, which you can out more about with these tips.
For any real estate agent, a street canvassing campaign should be well organized from the start. For most, that means a good script. A script, or even “talking points” are vital when doing cold-call canvassing. You want to remain conversational, yet attentive to any objections that may arise. You are there to build trust, and your ultimate objective is to get an appointment. Naturally, you’ll need some flexibility with the script. Every face-to-face connection will be different, and every reaction will be unexpected.
A proper list of canvassing tips wouldn’t be complete without including the importance of good marketing materials. Indeed, printed materials are tried and true - they create awareness, they deliver results, and they are very cost-effective. Today’s online printing services allow for quality materials to be produced more quickly and more cheaply than ever. By ordering online you can transform your marketing ideas into printed materials that you’ll use for years.