Yard signs are probably the most “original” of real estate marketing methods. Today, there are myriad options to attract attention with signs. Indeed, with a custom design approach, you can create your own unique brand. Your approach will differ if you are an independent realtor, or if you’re an established brokerage. Whatever the case, you’ll want custom yard signs to create brand awareness for both yourself and your brokerage. And then, it’s a matter of having signage to suit the need – like conventional yard signs; sandwich boards; open house signs; and more. In budgeting for signage, many agents are opting for online ordering – it keeps the cost down by eliminating the “middle man.” With today’s advanced production technology, there’s no need to worry about the quality of the finished product. And in most cases, designs can be executed online, and ordering is easy with secure shipping. Needless to say, signage materials are durable, and printed facings are fade-resistant. Sizes are variable; front and back are customizable, and most signs are suitable for indoor and outdoor use. The bottom line - real estate signs provide consistent, daily messaging. Read more about how to make eye catching yard signs.
Simply put, open house signs boost exposure and drive traffic to your property listing. The fact is, everyone is a potential client, including the nosy neighbors who noticed the open house sign. What’s important, however, is the strategy you use with open house signs and their placement. Different signage approaches do different things, but the basics are important – like legibility, visibility, location, and timing. After all, you’ll need a different approach when promoting an open house on a busy street rather than a quiet neighborhood with little vehicle traffic. Best of all, you get better with practice. For many agents, the so-called A-Frame sign is ideal for open houses. It’s foldable, easy to place, and sturdy enough to withstand the wind. Customize a sign rider to enhance exposure. Directional signs can also be helpful for staging open houses. They are often arrow-shaped and are placed strategically to guide buyers to the property. These are an added extra to your arsenal, mainly when you need more exposure in quiet neighborhoods or more rural areas. Here again, with online ordering, you have the opportunity of sign styles and sizes to suit every possible need.
Open house flags (sometimes referred to as feather flags) are large and impressive. Flutter flags are made of fabric and sit vertically in position. Open house flags can be seen from many blocks away and are bound to draw attention to your property. The text on flutter flags are usually quite large and must be printed vertically (not always the best for reading). The benefit of an open house flag is its very height – it won’t be obscured by hedges or bushes, and will rise above anything that’s in the way. Let’s not forget the aspect of “festivity” – open house flags really create a fun atmosphere that attracts attention. Learn more about how to effectively use open house flags. Using open house flags bumps up your marketing efforts. Are more and more people using GPS navigation to find an open house? YES, they are! Is it a mistake not to use every possible marketing tool to sell your property? YES again! And that means having all kinds of signage at your disposal – it’s all eye-catching and always inviting. The truth is, the more people who see your signs, the more chance of interest. For some, a mass of signs might be overkill, but those agents who go the extra mile increase interest and traffic in their property. They do everything it takes to sell the property and move on.
With ordering sign riders online, quickly use a templet or design a fully custom look. Use full-color print and quality materials that can stand up to the weather elements. Sign riders easily clean just like other real estate signs, with proper care of course. If you’re a busy real estate agent with a wide range of undertakings (sales, rentals, leasing, etc.) then sign riders with different messages are indeed a plus. Beyond the message you print, you can also choose from many different materials and installation options (for convenience).
Everyone does real estate canvassing differently – it all depends on personality, on sales training, and customer reaction. The reality is that 39% of a realtors time is spent interacting with prospects and customers. So get use to it! The idea is to get an appointment, and in less than 10 seconds you’ll know. While there are techniques and proven methods, not every approach works on each potential client. The point is, canvassing does generate leads, eventually. For most agents, a prepared script (or points to follow) is the best way to handle cold-call canvassing. You don’t have to sound like a robot, but at least you have some guidelines and some ideas for when the prospect has an “objection.” The good thing about canvassing is that you’re always getting better. You want to sound like you know what you’re doing – you want to seem like you identify with the person you’re talking to – and you want to sound like you specialize in a particular product or service. Finally, you want to leave something behind, whether it’s your business card, a brochure, even a promotional item with your contact info. Most importantly you want to do everything to leave behind a positive personal impression. Many potential real estate clients want that personal connection.