Whether you are a seasoned real estate professional, or a newcomer to the business, real estate canvassing is a key component in generating new business. Sometimes referred to as real estate “farming,” canvassing is fundamentally a form of cold calling. When you define canvassing, it’s very much about personal marketing – you target a specific area (either geographic or demographic) and try to establish yourself as the local real estate expert. The prime objective is to create awareness and build clientele. Whether you’re buying, selling, or renting, your canvassing definition will vary according to your approach and the marketing materials you choose to employ. Indeed, prior to getting out on the street, you may be doing some direct mailing or material distribution.
In many neighborhoods, real estate agents mail out thousands and thousands of post cards week after week. These obviously work, but it helps to be a little more creative in order to attract attention. Whatever the marketing materials, it’s essential to target the audience - either by postal code or by demographics. This applies to everything from your typical post card, to advertising brochures, to something fancy like a door-hanger.
Marketing materials (like door-hangers) can easily be ordered online. In fact, many real estate agents find this to be very cost effective. Apart from the cost savings, quality materials and quality printing are guaranteed. Best of all, online ordering is easy - you create a design, decide on quantities, choose secure shipping, and place the order. With a good online source, you can order all of your marketing materials at one time.