Outdoor Business Signs - [10 Ways To Ignite Your Brand]

Printing Tips/12.05.2018

An important thing to consider with a small business or a large company is to how to have the right outdoor business signs. The right custom business signs can help your business grow. 


Cheap Outdoor Business Signs — Help Your Business Soar!

There is so much more. Above all, you also need to understand your customer. The right business building signs that show you‘re the solution are one of the best kinds of signs. Because your business building signs are often the first impression, someone has on your business. You’ll want your message to leave a long-lasting impact on everyone that sees your business building signs.


first-impression-outdoor-business-sign

Outdoor Business Signs Make A Lasting Impression

First impressions are necessary when you meet someone. Besides that, first impressions are also important when someone “meets” your business. People are creating snap judgments all day long. Potential customers are even judging your outdoor business signs. They're judging your professionalism and how you portray your business; for this reason, your business signs matter.


Therefore, you need to put your best foot forward on your business signs.

When you make your outdoor business sign and send it to Printmoz, you’ll want your outdoor signs for business cheap (but you want them to be regarded expensive). That’s what you’ll get with us. Hence you'll get high quality for the best price, and they'll look fantastic!  You know where to get outdoor signs for business cheap that look like you’ve paid top-dollar, as a result, you'll build your brand. Displaying quality into your advertising will do wonders for you to make a meaningful impression. It seems like having the right sign is similar to having a non-talking salesperson for your company. So using tips from Forbes in the face-to-face world also translates to your custom business signs impression.


close up shark outdoor business signs market  

So, how do you stand out in a sea of sharks trying to get your customers?

It’s easy. You connect with their emotions, not just their logical brains. By showing interest in your potential customer’s minds by understanding their needs, wants, and desires. You can show you want to know them.

 

When you show your potential clients you “get” them via your outdoor business signs, you’ll be miles ahead of your competitors.

You can show your customers what you do for them by focusing on the benefits of your product or services. To give you outdoor business sign ideas, ask these questions.


Ask yourself a few questions when you create your outdoor business signs

  • How can my outdoor business signs focus on my customer?
  • What can I do to solve a problem my potential customer has?
  • What are the potential customer objections with your product or service?

Example of what kinds of things to cover in your outdoor business signs.

Let‘s say you have a basement sealing company.


Don’t say:

“We use expensive XYZ sealant to seal your basement,” Instead, talk about benefits to your customer on your outdoor signage.


Do say: 

Our proven basement sealing service will stop any leaks and moisture from ever coming into your basement. Your ceilings, walls, and floors will be dry as a bone! Don’t spend another penny on running your dehumidifier 24/7.


who cares outdoor business sign guy


If you saw the first line talking about the pricey sealant used, your customer could say, “Who cares?”. If you or anyone else can say, “Who cares?" to the wording of your advertising copy, you need to rewrite it.

Getting your customer to care what you say on your outdoor business sign ideas is one of the best ideas you can have! Keep things short and concise in your advertising copy. When you put your focus on “We care” instead of “Who cares?” Your business will boom! When you keep the details of your hanging business signs customer focused, you’ll be a step ahead of most outdoor business signs. You will show your customers you care about their needs. You become the solution.

If a person is driving by your business and they see the second example, instead of the first one, they’ll think several things. When your outdoor business sign ideas hit a hot button on the person walking by your place — that's when you can say I’ve done my advertising right! 


Advertising Signs Should Have A Clear Message That Speaks To Your Potential Customers.

First, with the words you choose, you must make sure everyone can understand what you’re selling. Second, you need to keep things simple in your signs. Too many words can get confusing. Third, advertising bombards people all day long So you’ve got to make sure and grab them in the first few seconds, or they’re gone!


Promote good things to your customers on your advertising

If you associate your brand with goodwill and helping people along with your business name and logo, you’ll distinguish your business in a crowded market. Focusing on helping your customers is one of the most important factors when you build your brand. There are necessary steps to keep in mind first.


  • Make sure you understand your customers.
  • Study your customers. Know what they need and how you can help them.
  • Research your competitors and see what they’re doing right, and notice what they’re doing wrong.
  • Make sure you have a catchy, memorable slogan that is easy to remember.
  • Be consistent when it comes to branding use the same colors, fonts, and design aspects constant throughout all of your marketing.
  • Have an awesome logo!
  • Put your brand everywhere you can! Stickers, car magnets, business cards, and aluminum signs; they are sure to win loyal customers!


If you can hold it in your hand, or touch it, you can put your brand on it! Always keep your customer in mind.


customer loyalty with outdoor business signs


When you focus on your customers, you'll build brand loyalty.

With your customer’s needs in the front seat, they’ll see you’re out to help them, not just take your money. People love doing business with people who are professional and send a positive message on their business signs. As an illustration, I had had an issue with changing booking information with a travel agent. He was unwilling to show me he cared about me as a customer. I didn't think making a phone call to speak with the hotel desk would be that difficult. He clarified he would only do this small thing if made a lot more money. My agent wanted to rebook expensive flights, shuttles, and all kinds of things that were costly. This guy would only do a straightforward switch for me if he were stuffing more wads of cash in his pocket again. He lost a customer because he had terrible customer service. 


So even if you have a gorgeous outdoor business sign, but lousy service, you'll lose customers

Therefore, even if you’ve hired the best designer on the planet to create your logo, but you have bad customer service, then your business will suffer. Branding isn’t just about having the right colors and fonts, and it’s about the people (and targeting the right ones). However, having valuable branding with fonts, colors, and style on your outdoor business signs and are also essential! Are you looking for a more formal display? Try using metal letting, and it has always been a tried and true method for traditional corporate signage.


Be the stand-up business owner that wants to solve problems for people and does it with style!

On your outdoor business signs, keep in mind, you'll need to have easy to read lettering. And keep your customer in mind every step of the way. Lastly, keep things consistent, so your lettering is recognizable.


A few essential things about fonts! 

You’ll need a primary font that can be your business name font. Second, you’ll want to have a secondary font and a clean body font. Thirdly, the body font is for the primary copy area of your outdoor advertising signage.


Remember ONLY use two to three fonts, MAX!

I’ve done a lot of graphic design work myself. I‘ve spent hours (OK, more likely days or even weeks) spent on the computer looking for the perfect fonts for different projects. When you choose a font style for your outdoor business signs, you want to notice something about it.


What does your font say to your customers?

Every font has a different “feel.” What do kinds of message do you want your branding to say? How do you want it to "feel?" I want to give you the basics first. There are two main types of fonts you can use when picking out branded font styles for when you make your own outdoor business sign whether its metal, vinyl, or classic sandwich board or A-frame signs.


Serif Font

serif font for outdoor business signs

Stylized writing has been around since people have been writing. Times New Roman is the font that’ll pop up when you use Microsoft Word. It works excellent for literary works and has a high-end feel. It’s a great font to use for paragraphs, brochures, and printed works. Serif fonts are the “fancier” type of font. They have curly cues and decorative edges. Like this:


Sans Serif Font

sans serif font for outdoor business signs times new roman


Sans (means without). There are no extra do-dads, feet, or curly cues on the ends of the letters. The font on this blog post is a sans serif font.


Here’s the difference between the two main types of fonts:

Sans serif fonts are suitable for small letters and digital advertising. The bring a fresh modern look to branding for your business building signs. These are great for online marketing. You can also change most fonts weights (or added thickness) to bring about a different design. Thicker sans serif fonts are bold and masculine while the smaller lined versions are more glamorous.


Wait!  There's so much more about font styles!

There are slab serifs that have a bulkier serif look. They have big chunky feet on them. There are also script types of font. Script fonts are great for feminine brands. Another type of font you can use is a decorative font that brings about a specific feeling. Fancy fonts that are super stylized need to be used sparingly. Comic sans is an excellent example of a fancier style font. If you’re getting outdoor lighted business signs, there will be haters of this font.  Some people say it’s overused and it too much.


There are lots of decorative fonts.

Your outdoor signs for business cheap can have decorative fonts that make them look lavish. But don’t go crazy with every font style as fancy. To have an exceptional combination, you don’t want to have 3 sans serif fonts nor 3 serif fonts. It’s good to mix things up. Having all the same lettering is also monotonous, or too wild. There are many options.


Hire a designer if you’re unsure about which font road to take

There are also many places where you can buy fonts, or have a font designer create a font brand just for you. FontShop has many, and another favorite go-to, if you use Photoshop or Illustrator, is Adobe Fonts store. When it comes to branding, I want to give you some basics on fonts styles for your business. The fonts you choose will help you tie everything together in your store. You don’t want to have a different font on your business card then you have on your outdoor business signs.


Consistency is critical when it comes to branding on any advertising.

Start with a simple process first. You’ll need a solid font that matches your logo, on outdoor lighted business signs. Make sure you put the focus on their needs first (along with your contact info and business name and logo). This way, they’ll associate their problems and solutions with your business.


Speak in a way that your potential customer understands on your hanging business signs

Be authentic and don’t use big words that not everyone can understand. Even if you have an educated customer, they may not know the lingo in your industry. If the verbiage on your outdoor signs use million-dollar words — you’re not doing yourself any favors. When you create your message, write, so it’s easy to understand. I like to write on a fifth-grade level for any copy, so there are no misunderstandings. If a ten-year-old would have a hard time following what you offer, you need to dumb it down.


Furthermore, use credible confidence when you make your own outdoor business sign to send to Printmoz.

Show your confidence in your outdoor business sign. There are several things you can do to exude confidence in business. Using metal signs for business is one way to make a bold statement.  You can use a testimonial of a happy customer. Put a picture of your smiling customer with a short quote from them. You can also use small hanging business signs below a big one and feature different customers!


Showing that your product has helped Mike from Texas or Jenny from Pennsylvania can show your credible confidence

For example, you can say things like Mike increased his business by 50% with your ad agency. Or Jenny lost 25 pounds in two months by hiring you as a personal trainer. Most noteworthy, testimonials show people you get results. When people can imagine results, it gives them a picture in their mind of why they should do business with you. Not only that!


You can answer who, what, why, or how to promote yourself even more.

When you create the words on your business building signs, almost always keep things simple and tell customers how you can help them. Certainly speak to why your system works, or who it has helped. Answering questions is a good thing to do on advertising because it's helpful. When it comes to business advertising on outdoor business signs, almost every customer has questions.


Another fantastic idea is to have seasonal outdoor business signs!

For instance, I was at a ski resort last weekend, and they make a bold statement every season to match with activities happening on the mountain. Besides that, hanging business signs are easy to change out for different times of the year. During summer they feature things like Blues Brews or downhill bike races. While in the winter, outdoor signs at a ski resort can feature inner tubing and snowboarding. In contrast, in the fall, there are music festivals and yoga retreats. 


Reserved Parking Signs Show Your Customers Appreciation

Customize unique parking signs for your customers; they will surely love the fact you thought about them. Make them fun and funny to get them laughing, and this will make them more partial to do business with you. In addition, it may even get them to tell a friend that will drive more business to your location! Here is an article we wrote recently about custom reserved parking signs and how it impacts new customers.


Every season is a time you can mix things up with your outdoor sign advertising.

Mesh banners are great for the outdoors, above all, where the weather is windy. Like on the top of a mountain 8000 feet high. When you get mesh banners, the benefits are endless for branding. Furthermore, you can put your logo, business information, and services anywhere you can imagine outside.


Banners will get you seen by potential customers.

Most importantly, using an eye-catching banner is vital to get your business noticed. You can put mesh banners just about anywhere. On fences, inside windows, on porches or the side of the road. Mesh banners are affordable, and besides that, they're wind and weather resistant. Consequently, durability and wind flow are essential in some areas. When you have mesh banners on windows, you can still see out and even have your business at the forefront. Investing in durable, well-made outdoor business signs will help you save money in the long run. As a result, when you get quality from the get-go, it’ll pay off by helping you get perfect customers.


Some banners are higher quality than others, consequently, so get high quality.

Outdoor mesh banners are perfect for super windy places. Therefore, some types of signs aren't as beneficial. For a reason get the right banner. Mesh banners have better airflow than a traditional vinyl banner. So, if you have a mesh banner, the perforations let the wind flow through.


In closing, find out who your perfect customer is

Speak to them with your outdoor lighted business signs, or other advertising. So make sure you have a great font portfolio. Get high-quality printed materials for your business, so you get noticed whether your custom business signs whether they are indoors or outdoors. Besides that, your business matters. So does your message. As a result, always keep your customers at the forefront because they are the ones that keep you in business.

11 Comments
  1. Kit Hannigan

    I like what you said about how business owners can convey that they have solutions for their clients wants and desires in a business sign. My son wants to open up a computer repair shop in the future. I would imagine that most of his customers will be not that technologically inclined, so I will be sure to advise him t get a simple outdoor sign that tells his customer exactly what they need to know about his service.

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    • I like your idea of hanging business signs that are easy to change out for different times of the year. Having seasonal signage is definitely an interesting idea. Though, if I were to hang a sign for my potential business, I think I'd also look at something more permanent.

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      • Thank you for your tip to remain consistent when it comes to branding and advertising, whether it is using the same font or the same color, you want to to stay consistent. My sister works for a pet store and they want to get more advertising done. I will make sure to pass this tip along to my sister.

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        • I liked that you mentioned outdoor signs can help your business to leave a nice first impression for your potential clients. My brother is starting a new business, and we are looking for advice about how to reach more clients. I will let him know about the benefits of adding an outdoor sign to reach more people.

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          • I appreciate what you said about getting your customer to care about what's actually on your business's sign and therefore the message. My friend is thinking about starting a small farmer's market and needs to advertise the location and time it opens. She'll have to get a sign installed in some strategic places that adhere to the rules you talked about.

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            • My sister is considering opening a bakery this upcoming spring. She is worried about having to try to get customers to come into the shop if she opens it. Thanks for explaining that a good outdoor sign can help get more attention to her shop and give the customers a good impression as well.

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              • I thought it was interesting when you explained that businesses can make a lasting impact on people by using outdoor signs. I would say that the brighter and bigger the sign is, the more people it will attract. It would probably be important to have a sign professional designed as well.

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                • I appreciate that you talked about how each season is a new opportunity to get different benefits from new banners. My cousin owns a small gas station here in Adelaide and she asked for my help to find ways to advertise her business such as outdoor building signs. We will be sure to keep these tips in mind when searching for a professional to help her business out.

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                  • I loved that you elaborated on the importance of first impressions for your business. My sister owns a small coffee shop, and we are looking for advice to reach more customers. I will let her know about the importance of first impressions to help her business grow.

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                    • I completely agree that you need to make sure everyone can understand what you're selling, or your sign will be pointless. That means you have to get straight to the point pretty quickly. People don't tend to read signs for more than a few seconds.

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